Overview

Ensure consistency in our communications by following these guidelines for writing in our brand's tone and voice. Use these with our visual branding guide to craft a strong and easily recognizable brand.

Brand Voice

What your brand says to our consumers, our personality and what we want to convey

| Who am I / we are (Personal Brand or Company) | Who am I not / we are not
(Personal Brand or Company) | | --- | --- | | Add a word that describes the brand personality. | Add the opposite of the brand personality descriptors. | | Add as many descriptors as you need. | Add as many descriptors as you need. | | … | … | | … | … |

What does it mean to us?

• Descriptor 1
  • Flesh out what these brand descriptors mean to us as a brand
  • Do it for each brand descriptor
• Descriptor 2
  • Add description here

Brand Archetype:

• (If known, identify your brand's archetype. Examples include the Caregiver, the Explorer, the Hero, the Rebel, etc.)

The Others

Other brands to be inspired by, or to contrast from:

Brand Tone ⏪

Guidelines for staying on brand when we communicate with our consumers

<aside> ✅ DOs ▫️ Bullet one ▫️ Bullet two ▫️ Bullet three

</aside>

<aside> ❌ DON’Ts ▫️ Bullet one ▫️ Bullet two ▫️ Bullet three

</aside>

Voice Description:

• (How should your brand's voice consistently sound? Include descriptors like warm, formal, casual, authoritative, etc.)

Tone Variations:

• (Describe how your brand's tone might change in different contexts or platforms, if at all.)